Häagen-Dazs (US: / ˈ h ɑː ɡ ə n d æ s /, UK: / ˌ h ɑː ɡ ə n ˈ d ɑː z /) is an American ice cream brand, established by Reuben and Rose Mattus in Brooklyn Heights, New York, in 1961.Starting with only three flavors: vanilla, chocolate, and coffee, the company opened its first retail store in Brooklyn, New York, on November 15, 1976. The business now has franchises throughout the ...